EIA utilizes amplified social media presence to push #GivingTWOsday campaign on #GivingTuesday

Posted on: November 8, 2016

Engineers in Action, a 501(c)3 based in Tulsa, Okla., joined the #GivingTuesday movement today with a twist on the well-known hashtag and a call to donate as little as $2 on Nov. 29.


“With how often people are known to walk in a convenience store and lay down $2 for a fancy bottle of water, we thought it would be the perfect opportunity to highlight what a huge impact that mindless $2 expense would make in the rural Latin American communities we serve,” said Rod Beadle, executive director of Engineers in Action (EIA).

The organization, which recently launched its Twitter handle @EIA, will utilize a social media strategy on Twitter and Facebook.com/EngineersinAction1 to raise awareness with new audiences during the global day of giving that follows Black Friday, Small Business Saturday and Cyber Monday.

“On Thursday we celebrate what we’re thankful for with our families, then we immediately kick into high gear for holiday shopping,” Beadle said. “Giving Tuesday is a great way to pause and recognize that there are many individuals on this planet in need, some in need of the most basic necessities.”

Engineers in Action works in rural communities to provide the leadership, labor and materials necessary so that communities have easily accessible water that is safe to consume and sanitary to utilize for every day tasks. The organization also works on projects to enhance the cognitive development children and focuses on bettering the individuals they effect by providing ongoing support and continually building relationships.

“What really sets us apart is our longterm presence in these communities,” Beadle said. “With our permanent, full-time Bolivian staff, we can have pre- and post-implementation impact other organizations don’t. We talk to the community leaders beforehand to ensure what we’re installing or building fits the community need. We’re connecting dots between our donors, supporters and service providers to make sure the project goes smoothly, then we’re coming back after implementation to provide ongoing training or maintenance to ensure the investment continues to have a positive impact on the community for many years to come.”

EIA’s #GivingTWOsday campaign on the globally-recognized #GivingTuesday day of giving is an opportunity for individuals who don’t typically make donations to non-profits to get involved in philanthropy, hopefully with a donation to EIA.

“EIA works in areas of the world where $2 is an entire family’s budget,” Beadle said. “We hope that everyone gets involved with #GivingTuesday in some way, but what easier way than to donate $2?”

To make a #GivingTWOsday donation, go to bit.ly/GivetoEIA. To learn more about EIA go to EngineersinAction.org.